We are accustomed to popular culture discussions of beauty standards, such as the pressure to be thin or look young, and in most cases we have also grown accustomed to talk about these standards as they apply to women rather than men.
Consequently, we are bombarded with mainstream media talk of celebrities and their beauty related trials and tribulations-from their struggles with weight gain to their decisions to undergo Cosmetic Surgical enhancements.
Let’s also not forget the two cents on the topic we receive from ad agencies who provide a real time stream of commercial protagonists beating odds and transforming their lives using branded skin care lines and weight loss programs.
Who are these celebrities and protagonists for the most part? Well once again you guessed correctly, they are mostly female. The beauty industry, more than any other seems to segment and target along thick gender lines.
Women may wonder how members of the other 47% (men) were so lucky to escape these pressures? Perhaps they haven’t, or at least not anymore. Recent statistics released from the American Society of Plastic Surgeons (ASPS) suggest that hoards of men are now entering the race to the “I look great” finish line, too. In 2012 men underwent 5% more cosmetic procedures than they did the previous year, and they now account for 9% off all procedures performed.
So enough then about the Kardashian sisters — we want to know which procedures Kanye and Bruce are most likely to have! The ASPS reports that the top 5 surgical procedures for men, in descending order were Nose Reshaping, Eyelid Surgery, Liposuction, Male Breast Reduction, and Facelifts. Those men who are less committal (no pun intended) and opted for minimally invasive procedures chose, once again in descending order, BOTOX®™ Injections, Microdermabrasion, Chemical Peels, and Soft Tissue Fillers.
What is the psychology behind this recent male beauty craze? Dr. Slupchynskyj’s numerous male patients share that its not only the higher rates of “singlehood” and divorce that are driving them to be more conscious about looks, they are also using cosmetic surgical enhancements to gain an advantage in the workplace. Looking good helps them win out against younger competitors.
In regards to male celebrities who may have had cosmetic surgical procedures, well The Huffington Postrecently tattled on Gene Simmons, Barry Manilow, Burt Reynolds, Enrique Iglesias, as well as many others. Their July, 2013 slideshow expose not only dishes the dirt on numerous male celebrities, but it also answers our previous question about Mr. Jenner.