The Correlation Between the Health of the Global Economy and Cosmetic Surgery Revenue

The U.S. is currently the largest market for cosmetic procedures globally.

Recently, a report published by The American Society of Plastic Surgeons demonstrated that service profits for Plastic Surgery increase and decrease with economic trends. The journal has analyzed the revenue trends and their possible relationships with numerous economic statistics. According to their analysis, profits from surgical procedures are reflected by economic criterion like stock market averages. When the stock exchange average increases, the revenue from Cosmetic Surgeries also increase. When the unemployment rate goes up, the revenue from Cosmetic Surgeries tend to decrease. During 2015, in the U.S., which is the largest market for cosmetic procedures, the overall revenue increased 20%, but there was 10% decline in service profits from surgical procedures, such as Breast Augmentation and Facelift.

On the contrary, trends in minimally invasive procedures reflect microeconomic benchmarks. Revenue from minimally invasive procedures increased along with real estate value, disposable income per capita and real Gross Domestic Product per capita. Consequently, there was an approximate 200% increase in service revenues generated by minimally invasive cosmetic procedures, such as Botulinum Toxin and dermal fillers. The market shares for service profits from these procedures increased from 30% in 2000 to about 50% in past two years. Subsequently, the service revenues from surgical procedures have remained stable.

Non-surgical treatments blazed a path across the globe; they are generally divided into three major categories: injectables, energy based devices and active cosmetics. Injectables include neurotoxins, such as Botox® and dermal fillers like Restylane® and they have the largest market share. These are followed by energy–based devices, such as lasers, radio frequency and Intense Pulsed Light (IPL). The cosmeceuticals include skin care, eye care, skin lightening, and scar care products.

The North American market comprises approximately 45% of the global market; however, the dominance of the U.S. is migrating towards Asia, specifically in the energy–based devices sector. Asia is considered the next frontier and the number of physicians and clinics in China and India has been steadily increasing, along with medical tourism in the region. In the injectables and devices category, the E.U. occupies the second position behind the U.S. Brazil remains a strong market for aesthetics and cosmetic procedures. Russian market is also experiencing fast growth than many E.U. countries and the Russian market is especially strong for devices and topicals.

Along with the global giants like Allergan, Galderma and Merz, a lot of smaller companies are offering wrinkle relaxing agents and wrinkle fillers. These products have only temporary effects requiring repeated procedures. The market for these products is nearing maturity and they are widely accepted only in the U.S. and E.U., whereas, permanent fillers are widely in demand in Asia. Artefill is considered to be a semi–permanent to permanent filler. It contains a synthetic ingredient known as polymethyl methacrylate (PMMA) mixed with animal collagen. Use of off–the–shelf dermal fillers and fillers containing Lidocaine for pain management is becoming a gold standard in the E.U. and U.S. markets.

Aesthetic practitioners have now the choice of new instruments such as, soft and bendable needles, blunt-tip cannulas and injector pens for minimally invasive procedures. Recent years have seen wide acceptance by consumers for microneedle treatments administered via handheld guns, for restoring skin with vitamins, amino acids and hyaluronic acid. Consumer aesthetic products, such as “micro–botox” and “bro–tox” are experiencing substantial growth. Adipose Derived Stem Cells (ADSC) have gained acceptance for rejuvenating face and breasts, and stem cells from green apple, lilac and alpine roses are now being integrated as ingredients in topical cosmetics. Facial treatments have gained a significant market share with the availability of plenty of off label products. New technologies to treat excessive sweating, Cryoneuromodulation for wrinkles and eradication of toenail fungus offer new areas for physicians.

Another growth market is for body shaping procedures that involves reduction of fat, cellulite, skin laxity and vein removal. An injectable drug, currently in clinical trials is most likely to become a game changer in body contouring segment in the near future. On July 10, 2014, FDA accepted the filing of a New Drug Application (NDA) for the drug Kybella (deoxycholic acid) by Kythera Biopharmaceuticals. Plug–in at–home devices for treating sun damage, hair removal, skin decoloration, acne, hair growth, skin texture, microdermabrasion, and cellulite continue to expand particularly in developed markets. The aesthetic market is expected to witness a new innovation, the introduction of transepidermal drug delivery technologies for facilitating topical treatments.

Benefits of Non-Surgical Rhinoplasty

The nose is considered one of the most noticeable features of a person’s face. Having a well-balanced nose brings facial features into harmony and plays a significant role in a person’s self-image. It can have a positive or negative effect. The good news is if you’re dissatisfied with the appearance of your nose, there are alternatives available. One effective option, which does not involve surgery, is known as the Non-Surgical Rhinoplasty.

The Non-Surgical Rhinoplasty (Nose Surgery or Nose Job) procedure is considered an alternative for minor irregularities of the nose, which can be altered without traditional nose surgery.

How Does a Non-Surgical Rhinoplasty Work?

Minor irregularities of the nose, like a pinched tip or high nostrils, can be fixed with this method. The injectable fillers are placed under the skin tissues to amplify the outer appearance of the nose. The patient usually undergoes a simple non-surgical procedure for as little as 15 to 20 minutes without any significant downtime.

Non-Surgical Rhinoplasty is temporary and involves enhancements to specific portions of the nose with fillers that are safe and simple. The changes are immediate and do not result in permanent changes.

The filler is injected under the skin tissue through a process called the micro droplet technique, which very gentle on the skin. Since this procedure does not involve surgery, the patient is fully awake throughout the process. You can actually view the procedure with a mirror as Dr. Slupchynskyj applies an anesthetic to the nose portion and injects the injectable to specific portions of the nose during the entire process. The only aspect, which needs attention after this simple procedure is to do follow-up, visits to further enhance the developments.

The dermal fillers, which are used for camouflaging the deformities of the nose in this process, are usually Restylane®™, Juvederm®™ or Radiesse®™, all considered safe and healthy by the FDA.

For irregularities which may involve an asymmetrical nose, dentations or a sharp nose that appear too small or too large in comparison to the overall facial structure, this type of non-surgical procedure is a good alternative.

Here are a few benefits of dermal fillers:

• The results are natural-looking and immediately noticeable.
• There is no downtime following the procedure. Patients can resume their daily activities.
• Dermal fillers are considered temporary. So, if you’re not completely satisfied with the enhancement, the results will eventually fade and a different approach can be pursued.

Prior to any Non-Surgical Rhinoplasty procedure, Dr. Slupchynskyj will assess the facial structure and do an in-depth analysis of the specific areas of the nose, which would benefit from a filler lift. During this initial assessment, the treatment options and the realistic outcomes from this procedure are thoroughly discussed.

With this particular procedure you cannot make more advanced changes to the nose topography like a thinner bridge, a narrower tip or removal of large dorsal humps. However, just like any cosmetic enhancement, the Non-Surgical Rhinoplasty method is capable of camouflaging minor nose deformities.

Advantages of Non-Surgical Rhinoplasty

Non-Surgical Rhinoplasty offers an array of benefits. Often, patients with minor facial flaws mention to Dr. Slupchynskyj that they experience low self-esteem. Many people who have undergone a Rhinoplasty have experienced a great increase in their self-confidence. Here are a few additional benefits:

• Easy recovery.
• Decreases a rounded nasal tip.
• Provides a lifting effect for a curved nasal tip.
• Decreases dents or grooves.
• Lifts up a horizontal bridge.
• Camouflages crookedness.
• Camouflages a nose bump by filling up the bridge area.

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